# thedna.org > AI-optimized mirror of thedna.org containing 25 pages totalling 2,080 words of clean markdown content, structured data, and semantic HTML. Original source: https://thedna.org/. Last updated: 2026-06-15T21:31:29.986Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [The Domain Name Association](/content/site-root.html): Domain Names Establish, Grow, and Protect Your Brand Leverage Domain Names to Elevate Your Business The Domain Name Association (The DNA) offers essential resources for marketers, domain experts, and industry newcomers. Our curated content provides the expertise you need to maximize the value of domain names for your business, helping you establish, grow, and protect… (1 words) ## Articles & Blog Posts - [The Domain Name Association Launches Trusted gTLD Provider Directory Ahead of ICANN83 in Prague](/content/2025/06/05/the-domain-name-association-launches-trusted-gtld-provider-directory-ahead-of-icann83-in-prague.html): New resource connects applicants to vetted experts for the 2026 New gTLD Program RICHMOND, VA — Today at ICANN83 in Prague, the Domain Name Association (The DNA) officially launched its New gTLD Resource Directory, a curated, community-driven guide to service providers prepared to support applicants for the 2026 round of ICANN’s New gTLD Program. Available…, Post a Comment (523 words) - [Now Live: The DNA’s New gTLD Resource Directory](/content/2025/06/05/now-live-the-dnas-new-gtld-resource-directory/index.html): Helping new applicants start strong, with trusted partners by their side As ICANN83 gets underway in Prague, we’re proud to announce the launch of the Domain Name Association’s (The DNA) New gTLD Resource Directory—a vetted list of service providers built to support applicants in the 2026 round of ICANN’s New gTLD Program. This project is…, Post a Comment (511 words) - [gTLD Resource Directory – The Domain Name Association](/content/gtld-resource-directory/index.html): New gTLD Resource Directory A Community Tool to Help You Launch Your gTLD with Confidence The Domain Name Association (The DNA) built this directory to help applicants succeed in ICANN’s 2026 round of the New gTLD Program. Whether you’re just starting to explore an idea or preparing to launch a registry, this community-driven resource can… (213 words) - [Comments](/content/thedna-share-image2x/index.html): Post a Comment (62 words) - [Comments](/content/itcom_h_d-png/index.html): Post a Comment (61 words) - [Image@2x (1)](/content/image2x-1/index.html): Post a Comment (62 words) - [New Domains and SEO: Everything you need to know!](/content/2025/06/05/new-domains-and-seo-everything-you-need-to-know/index.html): Radix, a Domain Name Association member, conducted a study on the SEO performance of new Top Level Domains compared to established extensions like .com and .org. The research provides insights into how domain choice impacts search engine rankings., Post a Comment (91 words) - [dna-favicon@2x](/content/dna-favicon2x/index.html): Post a Comment (62 words) - [2102_DNA_Logo_Final](/content/2102_dna_logo_final/index.html): Post a Comment (61 words) - [gradient@2x](/content/gradient2x/index.html): Post a Comment (61 words) - [NameCheap Logo](/content/namecheap-logo-2/index.html): Post a Comment (62 words) - [NameCheap Logo](/content/namecheap-logo/index.html): Post a Comment (62 words) - [The Domain Name Industry Brief](/content/2025/06/05/the-domain-name-industry-brief/index.html): Verisign’s quarterly analysis offers key insights into domain name registration trends, including performance indicators and growth opportunities. This comprehensive report serves as a valuable resource for industry analysts, media professionals, and businesses., Post a Comment (87 words) - [A Domain Or Social Media: What Builds Consumer Trust?](/content/2025/06/05/a-domain-or-social-media-what-builds-consumer-trust.html): A 2021 survey by i2Coalition and DNA reveals surprising insights into US millennials’ purchasing behavior, comparing trust levels between social media platforms and domain-based websites for e-commerce transactions., Post a Comment (91 words) - [New gTLDs – The Domain Name Association](/content/new-gltds/index.html): Your Guide to the Next Round of New gTLDs ICANN's New gTLD Program is set to launch in 2026, expanding the Internet's domain name space and offering new opportunities for online presence. Here's what you need to know. What’s a gTLD and Why Apply? A gTLD is the part of a domain that comes after… (1 words) - [2](/content/2-2/index.html): Post a Comment (61 words) - [About – The Domain Name Association](/content/about/index.html): About The Domain Name Association (The DNA) The Domain Name Association (The DNA) is the first trade association dedicated to representing the entire domain name industry. Founded to advance understanding, trust, and innovation in domain names, The DNA promotes best practices, educational initiatives, and collaboration across the Internet infrastructure ecosystem. In 2020, The DNA merged… (1 words) - [gTLD Resources List Sign Up – The Domain Name Association](/content/gtld-resources-list-sign-up/index.html): The DNA New gTLD Resources List Sign-Up The Domain Name Association (The DNA) promotes consumer safety and transparency in the domain name space. With ICANN's New gTLD Program launching in 2026, we're compiling a list of trusted providers to support potential applicants. This initiative will expand the Internet's Domain Name System, offering diverse gTLDs that… (1 words) - [Contact Us – The Domain Name Association](/content/contact-us/index.html): Join The DNA Help Shape the Future of the Domain Name Space The Domain Name Association (The DNA) is an initiative of the Internet Infrastructure Coalition (i2Coalition), focused on building a healthier, more inclusive domain name ecosystem. Our members are working to ensure domain names remain a powerful, secure, and accessible part of the global… (1 words) - [Blog – The Domain Name Association](/content/blog/index.html): Blog (1 words) - [sitemap-1-xml.html](/content/sitemap-1-xml.html) (1 words) - [image-sitemap-1-xml.html](/content/image-sitemap-1-xml.html) (1 words) - [sitemap-xml.html](/content/sitemap-xml.html) (1 words) - [news-sitemap-xml.html](/content/news-sitemap-xml.html) (1 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives